Gestion de la Relation Client : EFF 2016 v2 (Scoring, RFM) video
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Gestion de la Relation Client : EFF 2016 v2 (Scoring, RFM)
Gestion de la Relation Client : EFF 2016 v1 RFM (Scoring)
Segmentation RFM
GRC : la segmentation par la méthode RFM (scoring) + exercice corrigé
RFM Analyse
LA MINUTE DATA - La segmentation RFM au service de la fidélisation
CustoQuestion #1: Le RFM, c'est quoi ?
Gestion de la relation client
La méthode de segmentation RFM
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